AdWords Q4

How to Predict Which Q4 Google Products Will Sell, and Then Sell More of Them

There are roughly 120 until the 2014 big holidays- Christmas, Kwanza, Hanukah. Still too far off to plan for your store on Google Shopping? Last year, Costco, Sam’s Club and Michaels all featured Christmas displays in August, and 40% of polled US shoppers admitted… > Read More

PLA google shopping campaigns

CPC Strategy: 5 Google Changes You Need To Make In 7 Days- On Demand Webinar

If you sell on Google, you have less than 7 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Tune in to listen to Google expert Jeff Coleman, who’s been working with Shopping Campaigns since their… > Read More

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How Amazon Seller Feedback Affects Product Buyability

Unlike product feedback, seller feedback will directly affect your sales performance on the Amazon Marketplace through it’s influence on the Buy Box. If you haven’t figured it out by now, the Amazon Marketplace is highly seller agnostic. Most of the time, shoppers… > Read More

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The State of Search Engine Marketing [Infographic]

The increasing importance of search engine marketing has resulted in companies shifting more of their budget to digital marketing to stay ahead of the competition. The infographic below highlights the current trends in search marketing budgets. A few facts: 54% of companies spend… > Read More

Q4-strategy-ecommerce

Q4 Prep: 14 Holiday Shipping & Sales Tips

With the rapid expansion of same day shipping offers from Amazon Fresh and Google Shopping Express, consumer expectations are at an all time high. During Q4, shipping and sales should be a high priority for retailers. Below are 14 shipping and sales tips to prepare for the holiday rush:… > Read More

Retail search news

This Week In Retail Search 8/20/2014

Retail Search Recap 8/20/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. Inside AdWords: Close Variant Matching For All Exact And Phrase Keywords Starting… > Read More

Sell on Amazon

4 Crazy Amazon Visuals That Will Make You Rethink Amazon

Amazon.com, Inc is a Fortune 500 company which displays merchandise digitally from its own inventory and other merchants, acting an online marketplace for retail purchases. Started as an online bookstore in 1995 in Washington State, Amazon has grown to become the world’s… > Read More

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Top Email Marketing Service: Lyris Review

Lyris Email Marketing Service Review Choosing an email marketing service is difficult, below is a review of Lyris to help you make informed decisions about email marketing services. For information about other email marketing services, including Listrak, view more reviews here. Lyris At… > Read More

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How Product Reviews Influence Sales Performance on the Amazon Marketplace

You might think that having a good amount of product reviews is just a general ecommerce best practice, and this is true, but product reviews on the Amazon Marketplace – an ecommerce sales channel with its own unique set of rules – play a… > Read More

email-marketing-metrics-infographic

Email Marketing: 7 Metrics You Should Track [Infographic]

Email marketing still remains one of the most effective marketing channels for retailers. To get the most from your email marketing, the infographic below highlights 7 key metrics to focus on when managing email marketing campaigns. 3 Email Marketing Tips Make subject lines… > Read More

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