A Look At Comparison Shopping Engines From The Outside In
When I try and explain what I do to friends who work outside of ecommerce, I am made acutely aware of my knowledge and perspective of the shopping channels. Here is a look at comparison shopping from one of CPC Strategy’s newest… > Read More
RIP Google Checkout: Google Pushes Merchants Towards Wallet
Google announced today that Google Checkout is going to be phased out over the next six months to be replaced by Google Wallet. Out With Google Checkout: What This Means For Merchants For online merchants using Google Checkout, you have until November… > Read More
Google Plus SEO: Link Your Profiles for Better Search Visibility
Google Plus SEO: Linking Your Profiles is Simple If you manage or write for an ecommerce blog, one of your main goals is to have people actually see your content and more ambitiously, to rank on Google search. In addition to SEO… > Read More
New Page Published On The Product Listing Ads Guide: CPA Campaigns
Did you know you can set up Google Shopping to be a commissioned-based program like Ebay or Amazon? Well, you can, and we share how to in our latest addition to the most comprehensive Product Listing Ads guide on the planet. You… > Read More
The CPC Strategy Book Club
Knowledge is power. The old-saying has weathered the test of time because of how true it is. At CPC Strategy, we like to read a lot, because we know that the more knowledgeable we are as online marketers for our clients, the… > Read More
SEO Product Descriptions: Creating Unique Product Descriptions
SEO Product Descriptions: Why Do You Need Unique Product Descriptions? Search engines such as Google view duplicate content as a sign that a site is less reliable. Having non-unique (ie stock) descriptions on product pages can potentially hurt your products’ organic traffic on search… > Read More
