adwords offline conversion tracking

How to Set Up AdWords Offline Conversion Tracking

What is AdWords Offline Conversion Tracking? It’s essential for advertisers to understand and accurately monitor the customer’s path to purchase through AdWords Offline Conversion Tracking. In many cases, when a customer sees your ad, they will click on it, visit your website, and make… > Read More

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Pinterest Retargeting: New Additions in 2016

Pinterest Retargeting Tools Update With the rapid expansion of social media platforms, businesses in e-commerce are continually being met with an ever-growing list of marketing and advertising strategies to utilize. New Pinterest retargeting methods are looking to offer the same. The overall goal… > Read More

live-chat

Live Chat: How to Increase Your Conversion Rate

Increase Conversions with Live Chat Unfortunately, during the buying experience, unique questions and concerns often hold people back from making a purchase. Live chat is one of the easiest ways to address those concerns, so more people are willing to buy. According to Jon Tucker, CEO at… > Read More

Amazon mobile shopper with laptop holding phone

Amazon Mobile vs. Desktop: Differences in Product Visibility

A Comparison of Product Visibility Across Amazon Mobile and Desktop Do you know how your products show up on the Amazon mobile site vs. your desktop? Even if you don’t, your customers do, and it could affect their purchasing decisions. Today, we’re going… > Read More

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Maximizing Your Vendor Relationship with Amazon

Strategies & Programs for Amazon Vendors For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over… > Read More

Amazon

A Review of the Amazon Launchpad Program

What is Amazon Launchpad? Today, the digital retail industry is as prominent as ever. With the likes of crowdfunding platforms, venture capitalist firms, and seed accelerators, startups have a plethora of resources at their disposal. While the process of turning concept into… > Read More

amazon retail analytics premium

What is Amazon Retail Analytics ARA Premium?

Amazon Retail Analytics (ARA) Premium Amazon Retail Analytics (ARA) Premium is an add-on suite of additional reports which Vendors have access to through Vendor Central. These reports provide information regarding: Customer Behavior Sales Geographic Performance Operations Market Trends Customer Reviews   As seen… > Read More

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Should Apparel Brands Sell on Amazon?

What Should Apparel Brands Consider Before Selling on the Amazon Marketplace? The discussion of whether apparel brands should sell their products on Amazon continues to evoke conflicting opinions from retail experts. According to a recent announcement, Gap is just one of the latest… > Read More

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How to Effectively Target Search Queries in Google Shopping

Target Search Queries in Google Shopping Google Shopping success has always been dependent on data feed quality and a smart product-level bidding approach, but Search Query/Keyword Targeting was never considered a real strategic possibility. That has changed, where we’ve developed unique methods… > Read More

google shopping bidding by device

Introducing Google Shopping Bidding By Device

Google Shopping Bidding By Device Thanks to a recent announcement from the 2016 Google Shopping Performance Summit, advertisers will have more control and flexibility on specific mobile bids and be able to set individual bid adjustments for other devices including desktop and tablets. The… > Read More

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