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Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

What are Amazon eCommerce Ads? Amazon Marketing Services eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product… > Read More

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Amazon Marketing Services: Sponsored Search & eCommerce Ads 101

What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is an advertising solution for Amazon vendors to enhance their brand discoverability and drive demand for their products sold on Amazon.com. Amazon Marketing Services is available to Amazon vendors and some third-party sellers who… > Read More

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How Bing Remarketing in Paid Search Will Impact Retailers’ Campaign Performance

Will Bing Remarketing Improve Campaign Performance? Remarketing in paid search enables marketers to customize their search campaigns to people who have previously visited their website. Historically, reaching these high value audiences significantly improves campaign performance. Remarketing lists with search ads allow retailers to: Bid on keywords just for… > Read More

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Facebook Product Ads: A Retailer’s Guide To Facebook Advertising

Facebook Product Ads: A Definitive Overview In February, Facebook hit the ground running with the announcement of Facebook Product Ads including their multi-product ad feature, a development that will lead to groundbreaking revenue for both the social network and retailers. According to Facebook,… > Read More

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How Dynamic Pricing is Disrupting Online Retail in 2015

Dynamic pricing first gained popularity in the airline industry, but has now taken online retail by storm. It is most popular with big box retailers, but online sellers of all sizes are starting to catch on.  Repricing automation used to be a… > Read More

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How to Leverage Prime Eligibility, the Buy Box and Fulfillment By Amazon (FBA)

Amazon has one of the most advanced fulfillment networks available in the world. Businesses can benefit from Fulfillment by Amazon (FBA) by storing their products in Amazon’s fulfillment centers. When retailers sell an item, Amazon will pick, pack, ship and provide customer… > Read More

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How Dynamic Sitelinks Can Boost Your Average CTR by 50 Percent

Dynamic sitelinks can be extremely useful to retail marketers. Not only do they help boost click-though-rate, they also guide shoppers to relevant pages on a retailer’s website based on their recent search activities. Historically, sitelinks are an important part of a successful text ad…. > Read More

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Beardbrand Shares 6 Tips to Scale Retail Distribution to National Chain Stores

How can retailers secure product distribution in big box stores? Just like a proud parent sending their child off to college, retailers nurture and care for their products with the hope they will one day go on to bigger opportunities and flourish on the… > Read More

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Best Omni-Channel Retail Practices For Holistic Marketing in 2015

Omni-Channel practices are essential for a quality shopping experience in 2015. If shoppers notice a disconnect between your online and in-store presence, they could abandon your product or website all together and look to competitors for other options. Although omni-channel integration may seem overwhelming at first, CPC clients like… > Read More

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Are Enterprise Bid Platforms Worth Your Investment?

Growing retailers may be considering Bid Management Platforms such as Kenshoo, Marin, DoubleClick and Efficient Frontier as a way to ease their management flow and integrate automation. Large scale bid management programs offer advertisers a variety of automation services but it does not necessarily mean every retailer… > Read More

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