Amazon Prime Day Best Seller Practices

Amazon Prime Day Best Seller Practices for 2016

Amazon Prime Day Best Seller Practices Amazon Prime Day is likely to be one of the biggest selling days for the Amazon Marketplace. In contrast to last year, when many sellers did not know how to prepare for the rise in traffic… > Read More

amazon media group

What is Amazon Media Group?

Introduction to Amazon Media Group Amazon Vendor Premium Services offers vendors—a.k.a. brand suppliers to Amazon’s retail business—an opportunity to showcase their products and enhance their capabilities on the marketplace through a variety of features. From valuable product reviews to external search optimization, it’s critical… > Read More

local inventory ads

Google Local Inventory Ads 2016 Updates

What are Google Local Inventory Ads? Google Local Inventory Ads are designed to make it easier for online shoppers to identify inventory available in a company’s local store(s). According to Google, they offer the same rich product information as a Shopping ad but also… > Read More

amazon prime day lightning deals

Important Deadlines for Amazon Prime Day Lightning Deals & Deals of the Day

Amazon Prime Day Lightning Deals / Deals of the Day This year, Amazon sellers no longer have the ability to submit their own Lightning Deals / Deals of the Day. Instead Amazon has pre-selected which sellers and which products are eligible for deals… > Read More

How to Protect Your Amazon Product Listings & Brand Name

Protect Your Amazon Product Listings & Brand As a brand selling on Amazon, you may find yourself fighting off unauthorized sellers while Amazon turns the other way. While there is no ‘silver bullet’ for brand protection on Amazon, there are many strategic approaches… > Read More

amazon prime day 2016

Experts on How Amazon Sellers Should Prepare for Amazon Prime Day 2016

Amazon Prime Day 2016 Amazon Prime Day is a global shopping event held annually (mid July) and is likely be one of the biggest sales days of the year for a majority of sellers. Exclusively for Prime members, the sale offers more… > Read More

2016 amazon fees

How Q4 2016 Amazon FBA Fees Will Impact Your Business

Announcing the 2016 Amazon FBA Fees Last year, Fulfillment by Amazon (FBA) volumes, growth rates, and inventory levels were extremely high. As a result, Amazon’s U.S. fulfillment centers were very full in months of November and December and throughout most of Q4. According to… > Read More

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What are Google Shopping Campaign Priority Settings?

Google Shopping Campaign Priority Settings When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority settings. Campaign priority is useful when you’re advertising the same product,… > Read More

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The Impact of Instagram Dynamic Ads and Custom Audiences for Advertisers

Announcing Dynamic Ads for Instagram Facebook recently announced a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. According to the announcement, “We’re… > Read More

facebook marketing

Facebook Marketing Organic & Paid Strategies

Facebook Marketing Organic & Paid Strategies Is your company making the most of the marketing opportunity that Facebook has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand. Hear… > Read More

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The 2016 Amazon Sponsored Products Guide

Tactics and Insights for Third-Party Sellers to Advance their Advertising Strategy

Amazon Sponsored Products Guidebook

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