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Own Your Decisions: From One of the Fastest-Growing Ecommerce Businesses in the Midwest

One Click Ventures is redefining the way people buy eyewear. Since the company’s founding in 2005, convenience and affordable eyewear has been the number one goal for Randy and Angie Stocklin.   We spoke with COO Angie Stocklin to find out how their small home business… > Read More

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Google’s Latest Initiative Seeks to Put 63 Percent of Local Businesses on the Map

Google’s latest initiative, ‘Put Our Cities on the Map’ is targeting 63 percent of the businesses across the US that could be missing out on traffic and revenue due to incomplete business listings. According to the announcement, four out of five people use search engines… > Read More

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Jason Weisenthal: Why It’s Better to Serve a Niche Well, Than a Large Market Poorly

Jason Weisenthal, CEO at Wallmonkeys.com knows a thing or two about finding a target market. The New Jersey native owned a retail shoe store for many years before he ventured into the world of removable graphics, where he has found tremendous success… > Read More

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Q&A with Brian Carter Bestselling Author of ‘Facebook Marketing’

This week, Social Media Keynote Speaker and 18-year digital marketer, Brian Carter joins CPC Strategy to discuss  Facebook and the evolution of ecommerce for 2015.  Carter, the#1 bestselling author of  The Like Economy and Facebook Marketing has keynoted and developed marketing programs for companies of all sizes,… > Read More

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5 Retail Experts Weigh in on Facebook Product Ads

With the announcement of Facebook’s new Product Ads, retailers and marketers across the ecommerce industry are anxious to see how the program will impact their sales. In a previous post, we discuss how the latest product advertising program could lead to groundbreaking revenue for both the… > Read More

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Data Talk: Q&A With Jon Wilson Partner of Retail Scientifics

As Chief Data Scientist and Partner at Retail Scientifics LLC, Jonathan L. Wilson, PhD thrives on helping his clients like Petco, solve computationally intensive problems which require top-notch quantitative skills across a wide variety of business areas.  This week, he joins CPC Strategy for a… > Read More

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Global Retail: Which Countries Prefer to Shop Online and How Retailers Are Encouraging Sales

How much money are consumers spending online? According to a study of global retail by eMarketer, retail sales worldwide – including both in-store and internet purchases reached approximately $22.492 trillion in 2014. It is estimated by 2018, worldwide retail sales will increase 5.5 percent… > Read More

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Facebook Friend-To-Friend Payments Paves the Way for Ecommerce Platform

Facebook secures another brick in their ecommerce infrastructure with the introduction of Friend-to-Friend Payments. The feature, due to release in the US in the coming months across Android, iOS, and desktop will provide users with a convenient way to send or receive money between friends. How will Facebook… > Read More

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Amazon Video Ads Now Visible in SERP

In your recent Amazon search, have you noticed something different? It appears Amazon is beta testing video ads within their SERP. Although Amazon has yet to release any formal information about their latest testing unit, it does bring into question the role video ad… > Read More

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4 Retail Merchandising Strategies That Drive Revenue

The Importance of Effective Retail Merchandising Strategies Online retail is growing quickly, but it’s still far from catching up to the colossal sales that brick and mortar stores boast. Why? Well one of the many issues is that 60% of shoppers like… > Read More

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