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Should Retailers Develop Facebook Messenger Chatbots?

Facebook Refreshes Messenger v1.2, Updates for Facebook Messenger Chatbots Facebook Messenger made headlines mid-2016 by reaching the one billion active users milestone. While the majority of people currently use the messaging service as a peer-to-peer communications tool, there is a strong push… > Read More

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The Death of Last Click Attribution & Rise of Google’s Data Driven Model

In ecommerce, attribution can be a complicated concept for retailers to understand. In simple terms, an attribution model is the rule, or set of rules, that determine how credit for sales and conversions are assigned to touchpoints in the conversion path. Touchpoints can vary… > Read More

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The Smart Brand’s Guide to Negotiating Amazon Trading Terms

 Whether you just received an email from an Amazon buyer inviting you to become a Vendor or you’re a seasoned Vendor considering backing out of your agreement, you should know that you have the ability to negotiate your Amazon trading terms and… > Read More

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How to Leverage Your Branded Content Distribution Channels to Boost Sales

Most brands are already pushing out content, whether it’s just a weekly blog or a full-blown native advertising partnership with Buzzfeed. And for good reason. A recent Neilsen study showed that consumers shown branded content recalled the brand 86% of the time compared… > Read More

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Shopping Ads in the Google SERP Are Now Scrollable

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company incorporated changes in how text ads would be displayed. The infamous right sidebar ads would no longer be shown…. > Read More

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4 Ecommerce Site UX Problems That Are Killing Your Conversions (and How to Fix Them)

Your website can be a powerful one-stop-shop for all parts of the funnel—it’s a place for shoppers to learn about your brand, become more invested in your story, and eventually (hopefully) buy a product. But even if your brand content is powerful… > Read More

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The End of Amazon Incentivized Reviews – What’s Next?

Amazon no longer permits free or discounted products in exchange for reviews. According to the announcement on Monday, the Marketplace now prohibits incentivized reviews – unless they are facilitated through the Amazon Vine program. Now, the biggest concern is how the update will impact review… > Read More

Facebook Ecommerce Strategies Beyond Ads and Promoted Posts: Going Native

When it comes to ecommerce on Facebook … there’s good news and bad news. The good news is data shows that worldwide social commerce revenue has grown from $5 billion in 2011 to $30 billion as of last year. And as BI… > Read More

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How to Get Your Brand Gated on Amazon, According to a Lawyer

Recently, we shared a post covering the truth about Amazon’s new Brand Gating policy, and how it will affect sellers. We got floods of questions from private labeler and brand manufacturers in response, all asking one thing: How can I get my products… > Read More

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The 2016 Amazon Average CPC by Category Report

As Amazon continues to gain traction and dominate the shopping market against channels such as Google Shopping and retailers like Wal-Mart, reports indicate a reflected rise in Amazon’s average cost-per-click (CPC). According to the latest data (below), Sponsored Products average CPC continues to get more expensive. Which should come… > Read More

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